Digital PR

Digital PR extends traditional public relations into the digital realm, focusing on online media outlets, digital influencers, SEO benefits, and measurable online reputation management. While traditional PR prioritized print media and broadcast coverage, digital PR targets online publications, blogs, podcasts, and social media influencers, with the added benefit of generating high-quality backlinks that improve search rankings.

Initial media placements typically occur within 4-8 weeks of campaign launch, but meaningful momentum builds over 3-6 months as relationships deepen and coverage compounds. Unlike paid advertising that stops immediately when spending ends, PR benefits continue accumulating—a feature article published today continues driving traffic, backlinks, and credibility for years. Most clients see measurable improvements in brand visibility, domain authority, and organic traffic within the first quarter.

We track comprehensive metrics including media placement quantity and quality (domain authority, reach, relevance), backlink acquisition and SEO impact, brand mention volume and sentiment, referral traffic and conversions, social media engagement and amplification, and competitive share of voice. Each client receives customized dashboards showing real-time campaign performance, with monthly reports detailing coverage earned, audience reached, and business impact delivered.

Digital PR typically delivers 4-6x better ROI than paid advertising because earned media carries inherent credibility that paid ads cannot match, and benefits compound over time rather than stopping when budgets end. Investment varies based on campaign scope, industry competitiveness, and goals, but most programs range from $3,000-$15,000 monthly. Consider that a single feature in a tier-1 publication delivers ongoing traffic, backlinks, and brand credibility worth far more than equivalent ad spend, and the value only increases over time.

We prioritize authenticity and audience alignment over follower count. Our vetting process analyzes audience demographics and engagement quality, content style and brand alignment, previous brand partnerships and performance, engagement rates and audience authenticity, and values alignment with your brand. We often find that micro-influencers (10K-100K followers) deliver better ROI than mega-influencers because they have higher engagement rates and more authentic audience relationships.